Alamo Drafthouse Still Serves Cinema in the Streaming Age

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How does the movie theater experience stay relevant in the age of streaming? That’s the question Sarah Pitre, Head Film Buyer at Alamo Drafthouse, tackles every week as she balances studio releases, repertory programming and evolving audience preferences. Her work helps keep Alamo Drafthouse a top destination for both arthouse films and big-budget movies nationwide.

In this episode of the Changing Austin podcast from Amplify Credit Union, Chief Experience Officer Stacy Armijo sits down with Pitre to explore how Alamo Drafthouse continues to champion cinema culture, from its Austin origins to its expanding national footprint. Pitre shares insights on film curation, community-driven programming and why the theatrical experience still matters for movie lovers.

Release date: February 2026

Guest: Sarah Pitre, Head Film Buyer, Alamo Drafthouse

Duration: ~30 minutes

Sponsor: Amplify Credit Union

Timecodes:

05:25

—

They Are A-Changin': Why Sony's purchase of the Alamo Drafthouse has been a complicated but positive change

09:34

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Film Ground Zero: Why the Drafthouse's relationship with emerging local filmmakers is the secret to its success

16:47

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How Films Get Bought: How film buyers juggle franchisee preferences, audience demands, and upcoming releases

23:46

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The Show Before the Show: Why Alamo's preshow packages are still one of the best parts of their moviegoing experience

What is the Alamo Drafthouse?

From day one, the Alamo Drafthouse has had one simple goal: create the best cinematic experience in the world. From repertory screenings to new releases, Alamo combines the best films with a serious commitment to craft beer and freshly prepared meals. And with over 10 million guests visiting their nationwide locations each year, the Alamo Drafthouse remains one of the leading exhibitors in Noth America.

Founded: 1997

Location: 3908 Avenue B

Mission: To provide good food, good beer, and good food, all at the same place.

Type: Movies, Music and Entertainment

Website: drafthouse.com

Memorable Quotes from Sarah Pitre

Sarah Pitre

Head Film Buyer, Alamo Drafthouse

We're still fighting the good fight for cinema.

It's been nice to know that we are owned by a company that's invested in theatrical, and invested in the movie business.

I hope it feels like you're entering a community when you're entering that auditorium.

It's so different when you can watch a movie with 30, 50, 100 other people, especially a comedy or a horror film.

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