The Evolution of Kerbey Lane from Late-Night to Family-Friendly

Mason Ayer

CEO of Kerbey Lane All Day Cafe

Watch the Full Episode

In this first episode of the Amplify series, Mason Ayer shares the journey of Kerbey Lane All Day Cafe — a beloved Austin institution. From growing up in the family business to leading it through change, Mason talks about legacy, culture, and staying grounded in a rapidly evolving city.

Release date: June 2025

Guest: Mason Ayer, CEO of Kerbey Lane All Day Cafe

Duration: ~33 minutes

Sponsor: Amplify Credit Union

Timecodes:

03:23

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What allows Kerbey Lane to still thrive as a Classic Austin organization

09:57

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Modern dining experiences and the importance of affordability

17:46

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How Kerbey Lane maintains transparency with its frontline staff

30:00

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Why Austin is really good at being the cultural hub of Texas

What is Kerbey Lane All Day Cafe?

Kerbey Lane All Day Cafe is more than a restaurant — it’s an Austin icon. Since 1980, this family-owned eatery has been serving up wholesome, locally sourced meals with a focus on sustainability and community connection. With roots in comfort food and a heart set on progress, Kerbey Lane has grown alongside the city it calls home.

Founded: 1980

Location: 3704 Kerbey Lane

Industry: Hospitality

Core Values: Sustainability, Community, Wholesome Food

Ownership: Family-Owned Business

Website kerbeylanecafe.com

The Culture Behind the Counter

Mason Ayer believes that great food is only part of the experience — how you lead your team is just as important. From building trust to creating a workplace people want to be part of, his philosophy combines empathy, humility, and action.

Mason Ayer

CEO of Kerbey Lane All Day Cafe

On building a culture of trust and care.Empathy isn’t optional — it’s operational.

How real culture shows up in the everyday moments.Culture isn’t on the wall. It’s in the kitchen.

You can't ask people to care about customers if they don't feel cared for themselves.

Mistakes are part of growth — for pancakes and for people.

Changing Austin is Brought To You By Amplify Credit Union, Austin's Home for Fee-Free Commercial Banking.

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