Chasing the Moment from Dell Computers to Humann

Joel Kocher
Co-Founder and CEO, Humann
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Joel Kocher couldn’t tell you why he’s been so successful at identifying the game-changing potential of companies. He just knows the moment when he sees it. But that doesn’t mean Kocher can’t connect some of the dots that brought him to his current role as the co-founder and CEO of Humann, a nutrition company focused on cardiovascular health.

In this episode of the Changing Austin podcast powered by Amplify Credit Union, Chief Experience Officer Stacy Armijo sits down with Kocher to discuss his unconventional business journey. From gambling his career on the vision of Michael Dell at Dell Computers to being in the right conference room at the right time to help turn Humann into one of the official brands of University of Texas Athletics, Kocher reflects on those make-or-break moments in life that have long defined his career as an entrepreneur and business leader.
Release date: March 2026
Guest: Joel Kocher, Co-Founder & CEO, Humann
Duration: ~30 minutes
Sponsor: Amplify Credit Union
Timecodes:
04:06
Keeping Pace with Dell: How Kocher and the Dell Computers team manage to catch lightning in a bottle with the company's rapid growht
15:29
Going Beyond Capital Gain: Why the legacy of Humann is as much about mission as it is about growth
20:27
Finding Game Changers: How Kocher finds the right people to build organizations that can help change the world
25:20
Changing the World in Retirement: Why Why Kocher's first attempt at retirement was doomed to failure

What is HUMANN?

Not many nutrition companies are based on Nobel Prize-winning science. Humann can. Best known for its flagship SuperBeets products, Humann is defining the science-backed, modern era of cardiovascular research. Founded in partnership with The University of Texas, Humann is trusted by more than 180 collegiate and professional sports programs and relied on by more than 6,000 medical practitioners nationwide.
Founded: 2009
Location: 1250 S. Capitol of Texas Highway
Mission: To make cardiovascular health central, not supplemental.
Type: Nutrition
Website: humann.com

Memorable Quotes from Joel Kocher

Joel Kocher
Co-Founder and CEO, Humann

Our purpose [at Dell] was to change the world, to do something that no one else had done. We were probably a little naïve, to be fair.

There’s a lot of wellness companies that are a little bit under the radar, because technology is still bigger, but that is the next groundswell for Austin.

Ultimately, we’d all like to say, when it’s all said and done – even if it was in a smallish way – that we left a legacy of changing the world we live in.

I’m not a workaholic. But I am a success-aholic.

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