Matthew Cisneros spends his days thinking about two things: media and migas. As co-owner of Cisco’s Restaurant and Bakery, one of Austin’s most iconic Tex-Mex restaurants, and founder of Backyard Ventures, a growing media and influencer marketing agency, Cisneros bridges the worlds of legacy brands and digital startups.
In this episode of the Changing Austin Podcast by Amplify Credit Union, Chief Experience Officer Stacy Armijo sits down with Cisneros to explore how two beloved Austin institutions, Cisco’s and Backyard Ventures, reflect the city’s evolving business landscape. From preserving a 75-year-old Austin restaurant tradition to innovating in influencer partnerships and local media, Cisneros shares how Austin’s past and present remain deeply connected.
Release date: October 2025
Guest: Matt Cisneros, Owner, Cisco’s Restaurant and Bakery
Preserving East Austin: Why Cisnero’s focuses on East Austin businesses and artists to help bring its band alive
What is Cisco’s Restaurant and Bakery
Founded in 1950 by Rudy Cisneros, Cisco’s Restaurant and Bakery prides itself on being Austin’s oldest Tex-Mex joint. For 75 years, Cisco’s has served huevos rancheros and migas to famous politicians and neighbors from around the corner alike. The restaurant was purchased by grandson Matt Cisneros and his business partners in 2017, who have worked to preserve the venue’s period charm. In recognition of its importance in East Austin, the City of Austin granted historic-landmark status to Cisco’s building in 2019.
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